ABOUT US
About Us - Urban Must Have’s
Welcome to Urban Must Have’s, a proudly veteran-owned store dedicated to equipping you with top-quality survival gear for life’s toughest challenges. Founded by a single veteran who knows the value of preparedness, reliability, and resilience firsthand, we’re here to bring you essential tools and gear you can trust—whether you’re navigating the urban jungle or venturing into the great outdoors.
Who We Are
At Urban Must Have’s, we’re more than just a store—we’re a mission-driven business led by a military veteran with real-world experience in high-stakes situations. My time in service instilled a deep understanding of the importance of dependable gear when it matters most, and that insight drives everything we do. With a commitment to excellence and a passion for preparedness, Urban Must Have’s reflects the values of honor, integrity, and readiness.
What We Sell
We specialize in premium must-have survival gear designed to keep you prepared for any scenario. From rugged tactical backpacks and multi-tools to emergency shelters, water purifiers, and self-defense essentials, my curated selection is built for durability and performance. Every product i offer is hand-picked to meet the high standards i relied on during service. Whether you’re an outdoor enthusiast, a city dweller, or someone who wants to be ready for the unexpected, Urban Must Have’s has the gear you need to thrive.
Why We Sell
We sell survival gear because i believe in empowering people to take control of their safety and security. Life can be unpredictable, and my experience as a veteran showed that preparation is the key to overcoming obstacles. At Urban Must Haves, we’re driven by a passion to help you feel confident and capable, no matter what comes your way. By providing high-quality, reliable products, i aim to honor my commitment to service—supporting our customers the way I served our country.
Thank you for choosing Urban Must Have’s. Let us help you gear up for life’s adventures with the best survival essentials, backed by veteran expertise. Stay prepared, stay strong—because at Urban Must Have’s, readiness is everything.